Shade’s Apothecary
“I learned to connect my body and my mind by understanding that my emotions impacted the harmony of the two”
– Shade
Sharing naturalness
When Shade opened its first boutique in Paris, in the Marais, it wants to offer women more than cosmetics: a real return to the roots of beauty.
In 2016, after more than 15 years spent in major cosmetics houses where she developed a real expertise in beauty, she went through a period of questioning about her identity as a woman, a mother, a “ working woman ”.
Her quest for meaning pushes her to take a break from her career. She becomes aware of the need to take care of herself and reconnect with her intuition and instinct.
Authenticity
We want good, natural and beautiful care and are committed to acting with sincerity and transparency. In the choice of our partners in France and abroad first, but also in the composition of our products with 100% natural plants, mainly from organic or sustainable agriculture. All our treatments are made in France.
Beauty in power
SHADE’S APOTHECARY was born from a simple desire: to allow all women to celebrate their beauty and express their power. In our lives punctuated by stress and injunctions, it is often difficult for us women to allow ourselves a moment for ourselves, a moment to BE ourselves.
Here, we sincerely believe that every woman is an inexhaustible source of wealth. A richness that is free to express itself when we are in tune with our deep nature. We believe that it is essential to take care of your body as well as your mind to access a better self-knowledge, to discover our part of sacred feminine.
SHADE’ APOTHECARY is a Neo-herbalism at the service of the beauty and well-being of women thanks to an expertise resulting from both the heritage of the ancients and the power of nature. We advise each woman in her uniqueness and in her quest for fulfillment.
